Today there are many different chatbots for websites to choose from for your brand. Since the inception of Conversational AI, email marketing or follow-up emails/calls are not as effective as an integrated chatbot system that is responsive to your customers in real-time. As per a study by Forrester, if consumers do not get prompt responses to their queries, 53% of online buyers abandon their carts. One of the biggest challenges for eCommerce websites is abandoned users. Why do we need chatbots for lead generation? Here’s why: Boost engagement through interaction with customers.Notify visitors with important information such as offers and discounts.Provide tailor-made information for users based on their purchase history.Reduce costs as there is no requirement to hire a customer service team.Allow an omnichannel approach and cross promotion through multiple channels.Contribute to higher sales, thereby increasing overall revenue to about 75%.Help retrieve customers post cart abandonment.These help businesses to be available at all times for their consumers and collect information even when they are offline.īefore we dive in let's look into how these Conversational AI platforms are advantageous to your eCommerce website: With the speedy transition towards a more customer-centric approach, conversational chatbots are now a staple for several businesses and enterprises across industries. Chatbots are a revolutionary concept introduced in the world of technology and innovation.
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